![Heinz ‘Dip and Squeeze’ Ketchup Packet
Old awkward packet on the right, new ‘dip and squeeze’ packet on left. A lot of time and money has gone into making something this elegant a solution. [WSJ via UXBooth]](http://24.media.tumblr.com/tumblr_lrxfos9Lnf1qzqp7lo1_500.jpg)
Heinz ‘Dip and Squeeze’ Ketchup Packet
Old awkward packet on the right, new ‘dip and squeeze’ packet on left. A lot of time and money has gone into making something this elegant a solution. [WSJ via UXBooth]
paulfosterdesign | blog
Notes
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samanthaaariel reblogged this from paulfosterdesign
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quirky-thoughts reblogged this from paulfosterdesign
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ckcimagery reblogged this from paulfosterdesign and added:
design was applied for the past few years to runners’ food packets. They are convenient during races or extensive runs....
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paulfosterdesign posted this
