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Showing posts tagged mobile

fastcompany: 5 Ways To Thrive During Marketing’s Seismic Shift To Mobile  During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile. What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out. Find your value in your customers’ lives. Engage each customer in the key moments of their day. Deliver value based on location. Allow customers to personalize their experience to gain relevance. Don’t sell to your customers: entertain, engage, and delight them. Read more here.

fastcompany:

5 Ways To Thrive During Marketing’s Seismic Shift To Mobile 

During SXSW, major brands convened to discuss how to move forward with mobile. Urban Airship’s Scott Kveton outlines the key trends and strategies that emerged and provides examples of brands adding value via mobile.

What is increasingly clear is that mobile will confound the cookie-cutter campaign creator, bother the bulk emailer, and annoy broad-audience advertisers. Brands that rely on traditional, one-way mass media must completely re-engineer their approach for mobile, because when customers perceive marketing as an interruption, they take immediate action to tune you out.

  1. Find your value in your customers’ lives.
  2. Engage each customer in the key moments of their day.
  3. Deliver value based on location.
  4. Allow customers to personalize their experience to gain relevance.
  5. Don’t sell to your customers: entertain, engage, and delight them.

Read more here.

The ever-expanding smartphone screen: how supersized became everyday

This is a major sticking point for me in the mobile space right now, glad someone has covered the topic.

I understand the trend towards less calls, more internet access and media consumption but I cant see a use case where some of these devices are worth the inconvenience of carrying around. Perhaps the acceptance came from carrying tablets and I suspect some of these smartphones are a play by manufacturers to provide the phone/tablet experience and stifle the iPad/Android tablets dominance by cutting the need for a second-screen device.

I am a firm believer in Apples philosophy that your thumb has to be able to arc to the top corners. But that argument will be null and void if the rumored iPhone+ makes an appearance, as a sign that even Apple can’t ignore the trend toward increasing screen sizes.

I my mind 4 to 4.2-inch, with edge-to-edge screen and/or a clever chassis is my comfortable limit.

Ultimately my personal test is, If I can’t sit down with your phone in my pocket, you have failed in my eyes to make a mobile device.

Where do you stand on screen size?

thenextweb: Ubuntu for Android is a full-featured operating system for desktop computing and all you would have to do is dock your phone to use it. In addition to a desktop operating system, all of the functionality from the phone would be available to you at the click of a mouse. If your phone gets a call or text message, it would pop up on the external monitor you’ve set up to use (via Ubuntu for Android Could Erase the Need for a Desktop Computer) The complete portable desktop.

thenextweb:

Ubuntu for Android is a full-featured operating system for desktop computing and all you would have to do is dock your phone to use it. In addition to a desktop operating system, all of the functionality from the phone would be available to you at the click of a mouse. If your phone gets a call or text message, it would pop up on the external monitor you’ve set up to use (via Ubuntu for Android Could Erase the Need for a Desktop Computer)

The complete portable desktop.

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